Branding and implementation
Several meetings and creative sessions went into the creation of the onepercent brand. The notion that the up-market furniture store was intended to suit a collector's tastes and a discerning affluent clientele, the cheeky 'onepercent' (the percentage of the population this description would apply to) was coined. The brand adopted a distinctive style and class throughout the rest of the branding.

Brochure development by Steffi Degiorgio

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