Transport Malta
Branding Creation and Implementation
Branding Creation and Implementation
To unite the ADT, Civil Aviation and Malta Maritime Authorities under one umbrella was already a difficult task for Government. We came in to collect them under one name and identity. The brand created did not resort to familiar clichés - such as limiting the colours to a national 'red' but instead opted for a bold and distinctive orange, retaining neutrality throughout the previous authorities. The font was chosen to be clear, legible and adaptable to a serious commercial or corporate face, yet remaining approachable to the general public. Overall, the identity was kept as simple as possible - to be adaptable easily for the vast and myriad applications that each department and authority may require, be it vehicle livery to pay cheques or even certification and application forms.
